Simple, Transparent Pricing
Start free. Upgrade when you're ready. No lock-in contracts.
Free
Get started for free
- ✓1 location
- ✓Up to 30 wines on list
- ✓5 AI recommendations/month
- ✓Basic AWLOTY scoring
Starter
For growing restaurants
- ✓1 location
- ✓Unlimited wine list
- ✓50 AI recommendations/month
- ✓Full AWLOTY tools
- ✓AI Chat (50 msgs/mo)
- ✓Email support
Professional
Most popular
- ✓3 locations
- ✓Unlimited everything
- ✓Unlimited AI recommendations
- ✓AWLOTY pre-scoring
- ✓Sommelier matching
- ✓Priority support
- ✓Producer direct access
Enterprise
For restaurant groups
- ✓Unlimited locations
- ✓All Professional features
- ✓Dedicated account manager
- ✓Custom integrations
- ✓White-label reports
- ✓Phone support
Frequently Asked Questions
Can I switch plans at any time?▼
Yes! You can upgrade, downgrade, or cancel your plan at any time. Changes take effect at the start of the next billing cycle. No lock-in contracts.
Do I need a credit card to start the free trial?▼
No credit card required for the 30-day free trial. You only need to enter payment details when you decide to upgrade to a paid plan.
What happens if I cancel?▼
Your account moves to the Free tier. You keep your data and wine list but lose access to premium features. You can re-upgrade at any time.
Do you offer discounts for annual billing?▼
Yes — pay annually and save 20%. Annual billing is available for all paid tiers.
Is my data secure?▼
Absolutely. All data is encrypted in transit and at rest. We never share your wine list data or business information with third parties.