World-Class Wine Lists. Without the World-Class Price Tag.
Replace $12,000/year sommelier costs with AI that curates, manages, and improves your wine list 24/7 — and helps you win AWLOTY recognition.
iScore
72/100
Wine program quality rating
AWLOTY Award
1 Glass
Wines Listed
34
Visibility Score
SEO 65 · GEO 48 · AEO 40 · VEO 35
375+
Australian Restaurants
15+
Wine Producers
1–3
Glass AWLOTY Awards
100%
Free to List
The Problem with Traditional Wine Management
Running a restaurant is hard enough without the added complexity of managing a world-class wine program.
Prohibitive Costs
Dedicated sommeliers command $60,000–$100,000/year. Even part-time consultants cost $500–$1,500/month for basic list management.
Time Drain
Manually researching, sourcing, and updating wine lists takes 10–20 hours per week — time better spent on operations and guests.
AWLOTY Complexity
Meeting the strict criteria for Australian Wine List of the Year requires expertise most restaurants simply don't have in-house.
Everything You Need to Win
AI Wine Curator
Upload your menu. Get perfectly paired wine recommendations in minutes, not weeks. Our AI understands flavor profiles, cuisine styles, and price points.
AWLOTY Gap Analysis
Real-time scoring against official AWLOTY criteria. Know exactly what to improve before you submit your application.
Sammie AI Chat
Ask Sammie, your AI sommelier, anything about food pairing, wine regions, or list management — available 24/7.
Wine List Management
Keep your wine list perfectly organized, priced, and up-to-date. Track inventory, margins, and performance.
Sommelier Marketplace
Connect with certified sommeliers for in-person events, cellar consultations, and ongoing list management.
Producer Direct
Discover and connect with Australian wine producers for exclusive access, better pricing, and unique selections.
The Real Cost of Wine Curation in Australia
Compare your options for managing a professional wine program.
Full-Time Sommelier
$70K–$130K/yr
Total cost including super & oncosts
- •Sommelier salary: $58,400–$80,000/yr
- •Head Sommelier: $74,000–$108,000/yr
- •Limited to 1 venue
- •Leave, training, turnover costs
Freelance Consultant
$7.2K–$48K/yr
Based on $300–$1,000/day
- •Day rate: $300–$1,000/day
- •Typical: 2–4 days/month
- •Not always available
- •No ongoing management
iSommelier + Sammie AI
$0–$299/mo
Free tier available, no lock-in
- ✓Free — $0/mo (listing + basic tools)
- ✓Starter — $49/mo (AI curation)
- ✓Professional — $149/mo (full suite)
- ✓Enterprise — $299/mo (multi-venue)
Salary data sourced from SEEK, PayScale, Indeed AU, Glassdoor AU (2025–2026). Actual costs may vary by location and experience.
Ready to Transform Your Wine Program?
Free to get started. No credit card required.