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The iSommelier Rating System

iSommelier uses two transparent scores to help wine lovers find the best venues and help businesses improve their wine programs.

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iScore

Wine Program Quality β€” scored out of 100 points across 7 categories.

Wine List Quality

Most Important

Evaluates the breadth, depth, and quality of your wine selection across regions and producers.

Your wine list is the foundation of your wine program. Breadth across regions, depth of producers, vintage accuracy, and presentation quality directly determine how sommeliers, critics, and award judges evaluate your program.

Food-Wine Pairing

Important

Measures how well your wine selection complements your menu and cuisine style.

Great wine programs don't exist in isolation β€” they complement the food. Pairing suggestions show diners and judges that your team understands how wine enhances the dining experience.

Awards & Recognition

Important

Recognises existing awards and accolades from respected industry bodies.

Recognition from AWLOTY, Good Food Guide, Wine Spectator, and other bodies validates your wine program's quality. Past awards signal excellence to diners and AI search engines.

Wine Program Freshness

Contributing Factor

Tracks how actively you maintain and update your wine program.

An active, recently updated wine list signals a living program. Stale lists lose credibility with diners and rank lower in search results and AI recommendations.

Value & Accessibility

Contributing Factor

Assesses pricing fairness, by-the-glass options, and accessibility across budgets.

Fair markups, by-the-glass options, and a range of price points make wine accessible to more diners. Award judges look for programs that welcome exploration, not just premium bottles.

Profile Completeness

Contributing Factor

Rewards venues with complete, detailed, and up-to-date profiles.

Complete profiles give diners, sommeliers, producers, and AI assistants the right information. Missing details mean missed opportunities β€” ChatGPT and Google can't recommend what they can't see.

Reviews & Reputation

Contributing Factor

Incorporates customer feedback and review sentiment about your wine experience.

What diners say about your wine service matters. Positive wine-related reviews boost your visibility on Google and signal authentic quality to AI search engines.

Score Tiers

90–100

Exceptional

World-class wine program. Among the best in the country.

80–89

Outstanding

Excellent program with depth, curation, and strong service.

70–79

Excellent

Well-curated list with clear food-wine philosophy.

60–69

Strong

Solid program with room for growth in depth or curation.

0–59

Developing

Early-stage program building its identity.

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Visibility Score

Digital Findability β€” measured across 4 dimensions, each equally weighted.

SEO

Search Engine Optimization

How well your business appears in Google search results for wine-related queries.

GEO

Generative Engine Optimization

How well AI assistants like ChatGPT, Perplexity, and Google Gemini recommend you.

AEO

Answer Engine Optimization

Whether you appear in Google's featured snippets and answer boxes.

VEO

Voice & Visual Engine Optimization

Whether Siri, Alexa, and Google Assistant recommend you by voice.

β€œThe Visibility Score is separate from iScore because great wine programs deserve recognition regardless of their online presence β€” and great marketing doesn't make a wine list better.”

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Badge System

Earn badges by improving your profile, wine program, and engagement. 5 badge types available.

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Profile Complete

Earn by completing your profile from basic info through to a fully optimized listing.

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Wine Program

Recognises the quality and depth of your wine program, from starter to virtuoso.

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Engagement

Awarded for active participation β€” updating your listing, responding to reviews, and sharing.

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iSommelier Verified

Business ownership confirmed via email domain or manual verification.

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iSommelier Recommended

Elite status β€” requires iScore 80+ and Verified badge.

iSommelier's scoring system is designed to help restaurants align with publicly available award criteria from recognised industry bodies including AWLOTY (Australian Wine List of the Year). Our scores and recommendations are based on our interpretation of these criteria and are intended as guidance only. iSommelier is not affiliated with, endorsed by, or officially connected to any awarding body. Using iSommelier does not guarantee recognition, awards, or any specific outcome from any award program. Final award decisions are made solely by the respective awarding bodies based on their own assessment processes.

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Want to see how YOUR restaurant scores across all 7 categories?

Create a free account to unlock your personalised iScore breakdown, detailed scoring criteria, and specific improvement recommendations.

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Ask Sammie About Your Score

Sammie can analyze your wine program and suggest improvements based on these criteria.

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Sammie AI β€” Coming Soon

Create a free account and Sammie will help you understand your scoring and how to improve.

AI-powered insights are for guidance only and should be verified independently. iSommelier does not guarantee accuracy of AI-generated content.

Ready to improve your score?

Claim your listing and start optimizing your wine program today.